BIMA 3rd Annual Agency Shoot Out- Question#6

Question- What are your thoughts on the segmentation between Creative and Media teams in traditional agencies?Boston's leading online agencies went head-to-head February 21, 2008 to discuss the "Hot Topics" in online marketing. The Boston Interactive Media Association (BIMA) held the event at the HardRock Café Boston with Ron Belanger, Vice President of Agency Development, Yahoo! Acting as the night's moderator. The evening panel members were (seated left to right):-Brian Babineau, Vice President/Director, Media Digitas-Whitney Berns, Vice President, Director SEM, Media Contacts Boston-Adam Cahill, Vice President, General Manager, Carat Boston-Bill Haeck, Executive Vice President, Managing Director, One to One Interactive-Stephanie Rogers, Senior Director, Contact Planning, PARTNERS+simons-John Wolfath, Senior Vice President, Group Creative Director, MullenGratefully the evening was sponsored by Collective Media and Compete inc. Filmed by Overdrive Interactive and MichaelOrlinski.com. *Only the first 8 questions (50min) were filmed using a handheld Flip video camera. For complete listing of events like this one go to www.BIMA.com.

Channel: Science & Technology
Uploaded: February 23, 2008 at 9:24 pm
Author: MichaelOrlinski

Length: 10:36
Rating: 5.00
Views: 171

Tags: 3rd  Agency  Annual  Association  BIMA  Boston  Interactive  Media  Michael  Orlinski  Out  Overdrive  Shoot  

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