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Dove - Evolution Commercial (higher quality)

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Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.Credits:Agency: Ogilvy & Mather, TorontoCo-CCOs: Nancy Vonk & Janet KestinACD/Writer/Art Director: Tim PiperProduction Company: Reginald PikeDirector: Yael StaavMusic: Vapor Music, Toronto

Channel: Howto & Style
Uploaded: November 30, 1999 at 12:00 am
Author: zephoria

Length: 01:14
Rating: 4.83
Views: 1770287

Tags: beauty  commercial  cool  fashion  gender  girls  image  makeup  model  selfesteem  

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Video Comments

thehappybunnypirate (November 30, 1999 at 12:00 am)
meh....Dove promotion attempts have little to do with the bigger picture. Sure they're trying to promote themselves as a "self-esteem sensitive" company, but they were not the first to call people out on photo manipulation and the certainly won't be the last. Check out the Photoshop Disasters blog, you'd be surprised how many photoshop trainwrecks are being published by reputable and well-established sources.
Mudkip30 (November 30, 1999 at 12:00 am)
Hmm... She kinda does look weird at the end! So buying Dove products will make you look good.
thehappybunnypirate (November 30, 1999 at 12:00 am)
She looks like a bug-eyed freak at the end. I'm an art student and I spend 20 or more hours a week look at real art models and I promise you humans do not actually look like that. This is Dove's point exactly. You're so used to seeing this crap that you can't even tell what real human anatomy is any more.
ubergeek9 (November 30, 1999 at 12:00 am)
Good message!
Athmel (November 30, 1999 at 12:00 am)
I was being sarcastic, personally I prefer the one at the beginning.Also, excuse the gibberish in that comment.
Mudkip30 (November 30, 1999 at 12:00 am)
LOL! WTF are you on? She looks way better at the end...
Athmel (November 30, 1999 at 12:00 am)
Mudkip, this is an intellectual video. You were SUPPOSED to say she way she was beautiful at the start or MORE beautiful if you're feeling muy PC. Get with the group think plz. Personal opinion has no place here. thx, bye.
Athmel (November 30, 1999 at 12:00 am)
Eh, I find shallow people more interesting, what you see is what you get, as oppossed to 'deep' people who pretend to be intellectuals.I find your words interesting, however I hesitate to believe you don't ever refer to people you find attractive to be 'hawt'.
werleniaz (November 30, 1999 at 12:00 am)
And that billboard says "For your natural beauty" or something like that.It is a bit ironic, isnt it?
ReloadPsi (November 30, 1999 at 12:00 am)
I love how the Photoshop section is about one sixteenth of the movie. Shows how powerful it is really.

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